Sixty Years.
Three Generations.
One Specialty.
Lynn Medical has sold diagnostic technology since 1966. Sixty years in one part of medicine. Not everything to everyone. Diagnostics completely understood.
That focus is what makes us different. A generalist distributor sells you an ECG machine and a case of electrodes and treats them as two unrelated line items. We sell the machine, so we know which electrodes it needs, how fast a busy practice goes through them, what it costs you per test, and what your highest-performing peers are doing that you aren't.
Each one is a different reason our customers stay. Pick any to read it in full.
Our team has spent decades in cardiology and diagnostic technology. They know the platforms like GE HealthCare, Baxter, Mindray, NORAV, Newman Medical, EdanUSA, because they sell, install, and support them every day, in practices like yours.
Most equipment quotes start with a model number and a price; ours starts with questions. Before we quote, we will ask you:
- Studies billed today vs. referred out
- Volume per week at peak, and who operates it
- EMR and whether the interface exists
- Room constraints / workflow
- Service coverage expectations past year one
The answers to those questions get you the right machine, allowing you to maxmize your reimbursement, run your staff more efficiently, and provide better patients outcomes.
The payment is usually lower than most practices expect and often less than the reimbursement. We can help you arrange the financing and show you what the payment looks like across the options, so the decision is about what the machine does for your practice rather than what the invoice says.
Our job is to get you in the right machine. The price is our problem to solve. Bring us an apples-to-apples comparison and we will beat it with our price guarantee, matching the quote and taking 10% off the difference.
Buying the machine is the first step. Getting it in the room, on your network, and into your staff's hands is where our expertise matters most.
We coordinate delivery, installation, and setup. We make sure your staff is trained on it, and we are the ones you call when something goes wrong. Six decades of continuous relationships with these manufacturers means when there is a warranty question, a parts delay, or a service escalation, we can reach someone directly instead of filing a ticket and waiting.
Buying the consumables from the people who sold you the machine is not a convenience — it is the reason the consumables are right. When you call about a tracing artifact, a lead failure, or whether a lower-cost electrode will hold through a full stress protocol, you get someone who has seen it before rather than someone reading a spec sheet back to you.
We track what you use, how fast you use it, and we reach out before you run short. You should not be discovering a stockout on the morning of a full schedule. For most of our customers, we know the reorder point better than the person placing the order does.
Backorders and allocations are a permanent reality of our industry now. Everyone knows it. The difference is what happens next.
Most distributors answer a shortage with a portal notice and an allocation on your account. Our solution is a phone call to a manufacturer contact and securing a qualified substitute.
You hear from us first: what is short, why it is short, and what to use instead. Our customers have a solution in hand before they know there was a problem.
Anyone can quote you a lower price on a box of electrodes. That is not the same as lowering your total spend.
Most practices are carrying redundant items across the same product line, and it is rarely a purchasing decision — it is the absence of one: two techs preferring different electrodes, a purchaser reordering what is familiar, instead of what is actually best.
That is the conversation we have all day, and it starts clinically. What does the study actually require? Where does a cheaper item get the job done, and where does it cost you repeat studies? We will tell you what your highest-volume peers standardize on, where a tech's preference is worth protecting, and where it is just habit. Partnering with us results in fewer items at higher volume, better GPO pricing tiers, and less product sitting on the shelf expiring.
The same item can carry several different prices depending on which GPO agreement, manufacturer program, or volume tier you are on — and the best one available to you is often not the one you are getting. We do this all day in diagnostics and will tell you when you are positioned wrong.
Sixty years of continuous relationships in one specialty buys access that a broad-line distributor does not have. We use it on your behalf.
We work with hundreds of practices running the same studies you run, giving us a view no individual practice has.
The biggest opportunity we see is a practice sending out a test that it could do in house. Patients get sent across town, wait two weeks for an appointment and another week for results, and the practice sees none of the revenue. We know which Diagnostic tests make sense to bring in, at what volume they pay for themselves, and what it takes to get there.
When we review your operations, we look for revenue generation as much as cost reduction. A practice runs at its best when you maximize the one and reduce the other, which is exactly the conversation we bring you.
We have put real money into the systems side of this business, because a practice should not have to choose between a distributor that is easy to buy from and one that knows them.
- Ordering, invoices, and payments are online and take a few clicks.
- We put analytics to work on your business. Your rep brings you what changed, what it is costing you, and what to do about it.
- When you call, it's answered by someone you know, who knows you.